What is Provenance

Provenance is the ability to trace the origin, history, and modifications of content and AI actions throughout their lifecycle. It serves as a foundational layer of trust, enabling transparency and accountability. By documenting each step taken—from creation to editing and decision-making—provenance ensures that the authenticity of content can be verified with confidence.

In simple terms, provenance allows us to answer critical questions such as:

Who created this content? How has it been modified? why did an AI agent make a particular decision?

Provenance provides a clear, auditable trail that connects the dots between the content's origin and its current state, empowering users to make informed decisions about the information they consume.