Overview

The C2PA (Coalition for Content Provenance and Authenticity) standard is a vital initiative aimed at ensuring the transparent tracking of digital content’s provenance. By embedding metadata into digital assets, C2PA helps verify their authenticity and integrity throughout their lifecycle. As digital media becomes increasingly widespread, ensuring the traceability of content is crucial to combat misinformation and ensure trust in the digital ecosystem.

The C2PA standard consists of several components—Manifest, Assertion, Action, and Ingredient—that work together to provide a framework for tracking the origin, modifications, and usage of digital content. This standardized metadata allows content creators, businesses, and consumers to verify the content’s authenticity and trace its journey from creation to distribution.

Hash Network ensures compliance with the C2PA standard by leveraging its decentralized, blockchain-powered infrastructure to securely store and manage the metadata associated with content provenance. By utilizing a tamper-proof blockchain, Hash Network enables content authenticity verification in a decentralized, immutable manner.